• Why Do You Play WoW Survey Now Closed

    Thanks to everyone who participated fully or partially in my first survey Why Do You Play World of Warcraft. The survey, which opened April 4th, is now closed.

    For those who entered the contest for Blizzard Store pets (one of which will be the new Celestial Steed mount released on Thursday), I’ll be accepting entry codes for the rest of the week and announce the winners next week. If you didn’t get a code to participate but you did complete the full survey, you can get in touch with me at the project’s e-mail address of wow.learning AT sussex.ac.uk and I’ll see if I can sort it out.

    I was hoping for at least 25 responses and ideally around 50. 51 people completed the first page on in-game demographic details and 39 people completed the whole survey, so that’s not too bad at all. For me, now the fun begins: data analysis. Starting next week, I’ll begin the process of going through all the short answers provided and coding them as to motivational themes. Results will eventually be posted here, so stay tuned.

    Again, many thanks to those who took the time to help me by participating in the survey or by letting others know about it!

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  • Survey 1: Why Do You Play World of Warcraft

    You are invited to participate in a study of World of Warcraft™ (WoW) player motivations as part of Michelle A. Hoyle’s (AKA Elsheindra, EU- Thunderhorn) Ph.D. research. This survey is predominantly intended for EU-Thunderhorn players, but you’re welcome to participate if you play elsewhere.

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