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	<title>WoW Learning &#187; general info</title>
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	<description>A Study of Learning in World of Warcraft by Michelle A. Hoyle</description>
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<image><title>WoW Learning</title><url>images/elsheindra_tree.png</url><link>http://wowlearning.org</link><width>498</width><height>904</height><description>WoW Learning - http://wowlearning.org</description></image>		<item>
		<title>Me, Community, &amp; Learning in World of Warcraft</title>
		<link>http://wowlearning.org/2010/03/09/some-background-on-wow-learning/</link>
		<comments>http://wowlearning.org/2010/03/09/some-background-on-wow-learning/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 12:53:13 +0000</pubDate>
		<dc:creator>Elsheindra (Michelle)</dc:creator>
				<category><![CDATA[general info]]></category>
		<category><![CDATA[musings]]></category>

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		<description><![CDATA[Why do I play WoW and what do I learn?  A true confession.


No related posts.]]></description>
			<content:encoded><![CDATA[<p>
	<img src="/images/elsheindra.png" height="150" alt="Elsheindra is Michelle's night elf druid" class="floatright" />As part of a course under development at The Open University, I was approached as a known World of Warcraft player and asked to write a short paragraph or two on why I play World of Warcraft. I freely admit to failing to only write a short paragraph or two, but that&#8217;s probably because I&#8217;m passionate about World of Warcraft and my activities in it, especially given the prominence it plays in my life in so many areas. Read on to find out why I play World of Warcraft.
</p>
<p>
	This article was originally posted at <a href="einiverse.eingang.org/">E1n1verse</a> on August 4, 2009 as <a href="http://einiverse.eingang.org/2009/08/04/world-of-warcraft-and-me-a-true-confession/">World of Warcraft and Me: A True Confession</a>
</p>
<p><span id="more-38"></span></p>
<div style="width=250px;float:left;margin-right:15px">
	<img src="/images/elsheindra.png" height="360" alt="Elsheindra is Michelle's night elf druid" /><br />
	</p>
<p style="text-align:center;color: purple">
		Elsheindra (me)
	</p>
</div>
<p>
	Hello, my name is Michelle Hoyle. By day, I&#8217;m a respectable Open University course author, associate lecturer, and course presentation chair. At night, I assume my secret identity: Elsheindra, night elf guild mistress of <a href="http://www.wowkindness.com/">The One</a> on a European World of Warcraft (WoW) server. You&#8217;re probably thinking that massively multiple online role playing games (MMORPGs), like WoW, are just for kids. In fact, according to research (Lenhart et al, 2008; Yee, 2008), only about 20% of WoW players are between the ages of 12 to 19. That means some 80% of players are solid, upstanding citizens of the world. They could be your tutors. They could be your next door neighbours. They could be that person you see walking down the street or buying beef at the butcher&#8217;s. World of Warcraft, as of May 2009, was holding steady at 11.5 million active subscribers (Blandeburgo, 2009; Chuang, 2009). That&#8217;s over 60% of the online gaming market. It&#8217;s the most successful personal computer game ever to be released.
</p>
<p>
	What is it that compels these people to spend around 20 to 24 hours a week (Hagel and Brown, 2009; Yee, 2005) in a virtual world? Is it the killing? Is it the girls? Is it the beautiful scenery? Is it the fantastic fashions? People&#8217;s motivations vary, so I can&#8217;t give you a universal motivation, but I can reveal something about why I play. I play for three reasons: because I&#8217;m a community builder, because I&#8217;m a teacher, and because I love to help people. They&#8217;re all a bit related. I have spent my life bringing people together and helping them form cohesive, long-lasting communities. It started back in the 1980s with electronic bulletin boards and continues today with World of Warcraft. That&#8217;s why I run a guild and co-lead an alliance of guilds.
</p>
<p>
	A guild in World of Warcraft is a collection of people who share things in common. The game gives them some tools for sharing, like a shared chat area, calendar, and a bank in which to store money or items for common use. They usually share a philosophy. My guild, for example, is a social guild with a philosophy of doing random acts of kindness. An allied guild is composed of people together for friendship or fun. When my guild members aren&#8217;t out being kind to the other 4000 people on the server, they have each other to group with on small tasks, called quests, like curing sick deer or ridding an area of nasty rabid bears. A guild is also a pool of people with which to go on longer adventures in groups of five for rewards like armour and gold in mazelike environments where there are obstacles to overcome and difficult, large monsters to kill—so-called dungeons. The alliance of guilds I help lead allows smaller social-minded guilds like mine to be able to participate in even larger, more complex adventures that require 10, 25, or 40 people at a time. It is very rewarding to be in a position to enable people to have fun, but at the same time promote learning of important social interaction and problem solving skills.
</p>
<p>
	Where does the learning come from? The learning is, in fact, everywhere in the game. Those 5-person dungeon groups or the larger 25-person groups require leaders to decide on strategy and direct the other people with varied motivations. Some people go to these dungeons only to get better gear. That&#8217;s their motivation. Other people go for the feeling of accomplishment in participating in something difficult. When people are there for gear, there can be clashes over who should get it, which requires good interpersonal relationship skills and diplomacy on the part of the group leader. In our guild alliance, we&#8217;ve had leaders good at strategy and telling people what to do but with terrible interpersonal skills. That made their adventures not very fun, so people were reluctant to participate. Likewise, running a successful guild over a long period of time requires all manner of leadership and diplomacy skills. WoW is a safe, low-risk environment in which to learn these things and they can transfer into real-world rewards (Brown and Thomas, 2006).
</p>
<div style="width=250px;float:right;margin-left:15px">
	<img src="/images/elsheindra_tree.png" height="360" alt="Elsheindra as a healing tree" /><br />
	</p>
<p style="text-align:center;color: purple">
		Elsheindra as a healing tree
	</p>
</div>
<p>
	In order to contribute to a team effectively, people need to learn to play their characters well. Each character has specific abilities. Elsheindra, my character, is a druid healer. She cures people of diseases and poisons and heal their bodies of damage they have taken while fighting. I&#8217;ve specialized in being a healer for over four years. I&#8217;ve become really, really good at healing by dint of lots of practice and much analysis of how things work. I have pride in my abilities and I love being able to help people in the game in a non-violent fashion, because I was not much interested in hacking and slashing at things. Other people are extremely interested in effectively killing things and devote hours outside of the game to reading about their character&#8217;s role and how to improve on it, often in very tiny increments. I&#8217;m very willing to share my knowledge and experience with other people and often other very good players are too.
</p>
<p>
	I&#8217;ve told you a lot about what kinds of things I do in World of Warcraft and my initial motivations. What I haven&#8217;t told you are the things I&#8217;ve gained: love, acceptance, friendship, and a Ph.D. project, in order of importance. I&#8217;m currently researching what elements in games like WoW contribute to motivation and whether or not that can be transferred effectively into distance learning (Hoyle, 2009a; 2009b). Both feature activities that are a lot of work and, let&#8217;s face it, aren&#8217;t fun. In World of Warcraft, though, people persist with these difficult, not-fun tasks. I know I&#8217;ve persisted in some things because of the friends I&#8217;ve made. Those friendships have even transcended the virtual world, with people helping me move from apartment to apartment multiple times, even though they live in a different city.
</p>
<div style="width=250px;float:left;margin-right:15px">
	<img src="/images/basil.png" height="360" alt="Basil, my night elf partner" /><br />
	</p>
<p style="text-align:center;color: purple">
		Basil, my partner
	</p>
</div>
<p>
	The alliance of guilds I co-run just had a real-life adventure at Bletchley Park and a BBQ at my house afterwards, one of several such successful large-scale events over the years. It&#8217;s also not uncommon for some of my guild mates to just come and visit from other parts of the UK or from other countries. One of my guild mates even came along from Denmark to Canada for the summer. Are we just strange misfits? That&#8217;s a common perception of gamers. I don&#8217;t fit in lots of places but in WoW there&#8217;s a place for me, as there is for them, and it&#8217;s not just because &#8220;on the Internet nobody knows you&#8217;re a dog&#8221;. Finally, &#8220;Basil&#8221;, my real-life partner, is someone I met in WoW because he was helping me co-lead the alliance of guilds. We&#8217;ve been together for over two and a half years. We still play WoW together on a regular basis, although not 20 some hours a week. There&#8217;s nothing like a romantic date night with your beloved and 23 other friends.
</p>
<p>
	WoW is like a fairy tale: magic, dragons, true love, fashion, elves, and orcs; but it&#8217;s also what I&#8217;ve made of it: a place to be myself and to do the things I love to do.
</p>
<div style="clear: both">
<h4>References</h4>
<div style="float:left;width: 50%">
<ul>
<li>
		Blandeburgo, B. (2009) <a href="http://www.gametradejournal.com/2009/03/activision-wows-but-wheres-wireless.html">‘Activision &#8220;WoWs,&#8221; But Where&#8217;s Wireless?’</a>, <i>The Game Trade Journal</i>, blog entry posted March 4, 2009 (Accessed March 5, 2010).
	</li>
<li>
		Brown, J.S. &amp; Thomas, D. (2006)  <a href="http://www.wired.com/wired/archive/14.04/learn.html">‘You Play World of Warcraft? You&#8217;re Hired!’</a> <i>Wired</i>, 14.04 [Online] (Accessed March 5, 2010).
	</li>
<li>
		Chuang, T. (2009) <a href="http://gaming.freedomblogging.com/2009/05/07/wow-stuck-at-115-million-subscribers-blizz-focused-on-starcraft-diablo/2201/">‘WoW Stuck at 11.5 Million Subscribers; Blizz Focused on StarCraft, Diablo’</a>, <i>OCRegister Blizzard Blog</i>, blog entry posted May 7, 2009 (Accessed March 5, 2010).
	</li>
<li>
		Hagel, J. &amp; Brown, J.S. (2009) <a href="http://www.businessweek.com/innovate/content/jan2009/id20090114_362962.htm">‘How World of Warcraft Promotes Innovation’</a> <i>Business Week Online</i>, January 14 [Online] (Accessed March 5, 2010).
	</li>
</ul>
</div>
<div style="float:left;width: 50%">
<ul>
<li>
		Hoyle, M.A. (2009a) <a href="http://einiverse.eingang.org/archives/2009/06/levelling_lifel.php">‘Levelling Lifelong Learning: Annual Progress Review’</a>, <i>E1n1verse</i>, blog entry posted June 7, 2009 (Accessed March 5, 2010).
	</li>
<li>
		Hoyle, M.A. (2009b) <i>WoW! Roberts &amp; Susans Game Learning,</i> [online] Slide presentation. Available from <a href="http://www.slideshare.net/Eingang/wow-roberts-and-susans-game-learning-a-look-at-world-of-warcraft-higher-education-learning-and-motivation">Slideshare</a> (Accessed March 5, 2010).
	</li>
<li>
		Lenhart, A. et al. (2008) <a href="http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx"><i>Teens, Video Games, and Civics,</i></a> Pew Internet &amp; American Life Project  (Accessed March 5, 2010).
	</li>
<li>
		Yee, N. (2005)  <a href="http://www.nickyee.com/daedalus/archives/000891.php">‘MMORPG Hours vs. TV Hours’</a>, <i>The Daedalus Project</i>, blog entry posted January 11, 2005 (Accessed March 5, 2010).
	</li>
<li>
		Yee, N. (2008) <a href="http://www.nickyee.com/daedalus/docs/shared-data.php"><i>The Daedulus Project,</i></a> [online] (Accessed March 5, 2010).
	</li>
</ul>
</div>
</div>
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		<title>Welcome to WoW Learning: About This Project</title>
		<link>http://wowlearning.org/2010/03/06/welcome-to-wow-learning-about-this-project/</link>
		<comments>http://wowlearning.org/2010/03/06/welcome-to-wow-learning-about-this-project/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 23:45:38 +0000</pubDate>
		<dc:creator>Elsheindra (Michelle)</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://wowlearning.org/?p=21</guid>
		<description><![CDATA[This ongoing research project is gathering data about the learning and motivations demonstrates by players of World of Warcraft, both in game and on forums. I am investigating how different groups of people come together to form communities of practice and how those communities support learning that has real-world benefits.


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			<content:encoded><![CDATA[<p>Coming from a background in higher education via distance education and online communities, I am interested in the link between people’s motivations and the learning that comes from building communities of practice (<a href="#wenger2008" title="Show the Wenger reference">Wenger, 2008</a>), particularly in the 26+ demographic where 75% of the Open University&#8217;s new students originate. In this two-year project, I will explore the motivations of World of Warcraft players and examine the learning that takes places in their guilds and alliances, both in game and out. </p>
<p>Where does the learning come from? Learning is everywhere in the game. In order to contribute to a team effectively, people need to learn to play their characters well. Each character has specific abilities and learning to play well requires a substantial time investment. Other people are interested in more effectively killing things and devote hours outside of the game to reading about their character’s role and how to improve on it, often in very tiny increments. Forum discussions abound about the best equipment for particular classes and models are constructed of how in-game equipment will perform under certain conditions.</p>
<p><span id="more-21"></span></p>
<div style="width: 75%;color: purple">
<div id="attachment_22" class="wp-caption alignnone" style="width: 453px"><a href="http://wowlearning.org/files/2010/03/Honourbound_Org.png"><img class="size-full wp-image-22" title="Figure 1: Organization of The Honourbound Alliance" src="http://wowlearning.org/files/2010/03/Honourbound_Org.png" alt="Figure 1: Organization of The Honourbound Alliance" width="443" height="300" /></a><p class="wp-caption-text">Figure 1: Organization of The Honourbound Alliance</p></div></p>
<p>Organization of The Honourbound Alliance on EU-Thunderhorn depicting the participating guilds on the top and specific adventure teams from the participating guilds on the bottom.  Source: <a href="#hoyle2009" title="Show the Hoyle reference">Hoyle, 2009</a></p>
</div>
<p>The initial research into motivation will be through a set of online surveys. The first survey, intended for about 50 participants from the EU-Thunderhorn server (see Figure 1), will collect some primarily game-related demographic information and allow participants to express in their own words why they enjoy playing the game and why they belong to a given guild. This initial, open-ended survey will be used to develop a set of motivations which will then be used to develop a closed survey to be administered to a larger sample at a later date.</p>
<p>Later research will take an ethnographic approach, relying on existing social capital gained in the game to interview and observe the interactions of players in their guilds, while they adventure together, or while they have fun. Interactions will take place both in game, as experienced directly by avatars, and via discourse analysis of postings in public and private forums. This requires careful risk management and considerations regarding where informed consent is required. I am guided in our interactions by best practices in the area of virtual world studies.</p>
<p>This project and associated research around it will form the basis of my (<a href="http://www.eingang.org/Misc/aboutme.html" title="Michelle's online CV">Michelle A. Hoyle</a>) Ph.D. at <a href="http://www.sussex.ac.uk/">The University of Sussex</a> under the supervision of <a href="http://www.informatics.sussex.ac.uk/users/judithg/About_Me.html">Dr. Judith Good</a>.  I am a long-time member of the IDEAs Lab in the Department of Informatics at Sussex as well as a course chair/author and associate lecturer at the <a href="http://www.open.ac.uk/">The Open University</a>.</p>
<h4>References</h4>
<p>
<a name="hoyle2009"></a>Hoyle, M. (2009) <a href="http://www.slideshare.net/Eingang/wow-roberts-and-susans-game-learning-a-look-at-world-of-warcraft-higher-education-learning-and-motivation"><i>WoW! Roberts &amp; Susans Game Learning</i></a>, [online] Slide presentation. Slideshare presentation. (Accessed February 21, 2010).</p>
<p><a name="wenger2008"></a>Wenger, E. (2008) <i>Communities of Practice: Learning, Meaning, and Identity</i>, New York, NY, United States, Cambridge University Press.</p>


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