I have been working recently on importing data into SPSS from the first part of my April survey on World of Warcraft motivations. This has been a fairly straightforward process for the most part. The exception is the last question about the respondent’s guild type and purpose. The question was presented as the following:
In a short sentence (140 characters), describe the primary purpose of the guild in which you spend most of your time, or enter “no guild”.
Example: I’m in a social guild that believes in random acts of kindness. We love to dance but we also raid end-game content with other casual guilds.
I am not happy with how the coding for the type and purpose is going. When I created the SPSS codebook for that part of the survey, I initially broke it down into two parts: a type and a primary purpose. The type represented a breakdown primarily between “social” and “hardcore”. The purpose could be a key activity or a purpose. The divisions were chosen based on an an initial review of the received responses (see Table 1).


As part of a course under development at The Open University, I was approached as a known World of Warcraft player and asked to write a short paragraph or two on why I play World of Warcraft. I freely admit to failing to only write a short paragraph or two, but that’s probably because I’m passionate about World of Warcraft and my activities in it, especially given the prominence it plays in my life in so many areas. Read on to find out why I play World of Warcraft.



