WoW Learning

A space to collect posts with ideas and work in progress for comment. Some ideas will be good. Some will be bad. It's all part of the learning. Please do comment.

Thanks,
Michelle

Credit: Michelle A. Hoyle under an Attribution ShareAlike 3.0 Unported License

Figure 1: Graph demonstrating that Aluminio’s reported character played times add up to more time possible in 4 years

In a previous post, I said that a player’s /played time in World of Warcraft (WoW) can be used a good indication of their experience in WoW.  In my 2010 April survey, I asked respondents to report their /played time for three types of characters: their first character ever created, the character on which they currently spend most of their time, and the character on which they enjoy playing the most. If the characters were the same, they were asked to repeat the information. When I did my calculation, I ignored any entries that were obvious duplicates. I also asked people to make an estimate to the nearest half year of how long they had been playing World of Warcraft.

While entering data in from my 2010 April survey, I noticed that case S1-025 contained /played numbers that did not add up.  In the raw survey data, the participant—whom I have called “Aluminio”—listed 3 characters:

1. Human priest ranged, played more than 700 days
2. Gnome mage ranged, played more than 900 days
3. Human paladin tank, played more than 900 days.

That adds up to more than 2500 days. Aluminio also reported playing World of Warcraft for a total of 4 years, which amounts to 1460 days. That’s far, far short of the more than 2500 days claimed for playing his three characters, as is clearly evident in Figure 1′s graph. It is impossible for someone on their own to have played all 1460 days 24 hours a day, seven days a week.

Credit: Michelle A. Hoyle under an Attribution ShareAlike 3.0 Unported License

Figure 2: Graph showing how much of a four-year period would have been spent on each of Aluminio’s characters.

My first thought was to wonder if they were using bought accounts.  In which case the /played time would include the time the original person spent on the account and, if these were all bought accounts, then the time would overlap potentially with survey participant’s personal playing time.  It need not just be someone who has bought someone else’s account either.  A player named “Sodiumo” in my guild took over the account of a friend who stopped playing.

My partner mentioned a second possibility: multiboxing. This is where a person has multiple account and multiple instances of the game running.  You set each of the other characters to follow the character you are actually playing as you take them through dungeons.  This would accumulate /played time on all the logged in characters, even though the person is really only actively playing one character.

A third possibility is the person had multiple accounts and someone else helped them play each character.   There are several similar cases in my own guild.  For example, a player we will call “Carbona” is the primary player on his account for questing, socializing, and raiding.  He lets his son, however, engage in player versus player encounters on his character.  Another player, whom we will call “Chlorinella”, ended up taking over the account of her brother who lost interest in the game; Now that Cataclysm, the latest World of Warcraft expansion, has been released, the brother has returned to playing.

Finally, a fourth possibility that occurred to me just now is that Aluminio may have made estimates of his /played time for each character instead of checking the /played time in game. I did provide instructions on how to obtain the /played time, but it is not outside the realms of possibility. Many people, myself included, are very poor at estimating time spent when it’s on and off again across multiple accounts, but we are far more accurate about how many total years (in calendar time) we have been playing because that can be easily tied to a fixed date.

When I designed the survey, I did not take into account that people might have been cheating, purchasing accounts, or account sharing.  Basing my estimate of their World of Warcraft experience on the /played time in such a circumstance is not very accurate.  The initial person who triggered this off is willing to be contacted if I have further questions and there is an e-mail address, so I think that would be a good thing to follow up on.

While reading Nardi’s et al’s Learning Conversations in World of Warcraft (2007) recently, I was struck by a passage describing their methodology:

Our research is based on participant- observation fieldwork. Each of us created at least two characters and joined at least one guild. We have jointly played for over 25 months and continue to play.

How much experience did they really have in World of Warcraft? Was the 25 months calendar time or in-game time? These are the questions that immediately went through my mind. I quickly concluded that it was not  25 months of in-game time as that would be more than 18,000 hours of play. Even among three people, that seemed unlikely even if they had been playing since the game was released. That led me to think about measuring game experience in immersive worlds, like World of Warcraft.

Typing “/played” in World of Warcraft will tell a player how many days, hours, and minutes they have spent online since creating that character.  This can be a more useful measure of a player’s experience with the game than elapsed calendar time.   For example, I have been playing since World of Warcraft’s public release date in February 2005.  My /played time is 268 days on my main character over a 69-month period.   Contrast that with someone else who, over that same period, only plays two hours a week.  Their /played time would be about 25 days (see Figure 2). I obviously have more experience in the game, even though our elapsed calendar time is identical.  There is an assumption there that I spent the time doing something in the game and not just chatting or idling, but it is going to be a more accurate measure of experience.

Credit: Michelle A. Hoyle under an Attribution ShareAlike 3.0 Unported License

Figure 1: Screenshot of questions in April survey

I asked respondents to report their /played time for three types of characters: their first character ever created, the character on which they currently spend most of their time, and the character on which they enjoy playing the most. If the characters were the same, they were asked to repeat the information. When I did my calculation, I ignored any entries that were obvious duplicates.

On the first page of my April 2010 survey, I had a set of questions asking people about the “/played” time for various types of characters they had played in the game (see Figure 1).  When I designed the survey, I wanted a feel for how much time people had spent on various characters.  I was not, unfortunately, thinking about their total WoW experience time.  Now that I am coding the data in NVivo, I am examining the data and combining the /played times they gave me (where it is obviously not for the same character) to get a rough idea of their minimum World of Warcraft experience.  In hindsight, I realize that I could have kept the original question, but I should have also asked people to calculate their /played time across all of their characters.   That would enable me to more accurately and easily compare what people have learned with the same amount of in-game play time rather than by using the far slipperier and less informative elapsed calendar time. Lessons learned and all that!

Photo by bourgeoisbee / CC BY-NC

Joy of Stats Book Cover

I have been working recently on importing data into SPSS from the first part of my April survey on World of Warcraft motivations. This has been a fairly straightforward process for the most part. The exception is the last question about the respondent’s guild type and purpose. The question was presented as the following:

In a short sentence (140 characters), describe the primary purpose of the guild in which you spend most of your time, or enter “no guild”.

Example: I’m in a social guild that believes in random acts of kindness. We love to dance but we also raid end-game content with other casual guilds.

I am not happy with how the coding for the type and purpose is going. When I created the SPSS codebook for that part of the survey, I initially broke it down into two parts: a type and a primary purpose. The type represented a breakdown primarily between “social” and “hardcore”. The purpose could be a key activity or a purpose. The divisions were chosen based on an an initial review of the received responses (see Table 1).

The “No guild” choice is self-evident. “Not codable” was intended for responses like “Forks” or “I am an herbalist in my guild”. This was usually where the respondent had not answered the question correctly, so no type or purpose could be determined. “No identifiable activity” was intended for responses like “Social”, where no obvious activity was ascertainable.

Andrew and I independently coded the 51 responses according to type and activity. We were allowed to use general knowledge about World of Warcraft but not specific knowledge about any guilds or people if identifiable somehow from the response. The response itself had to dictate the type and purpose.

We almost completely agreed on “type”, but we disagreed by about 28% on the “activity”. If an answer mentioned raiding and that seemed more key than anything else included (or nothing else was included), I coded it as “raiding”. Andrew often coded it as “fun” because he felt the raiding was deprecated or a lesser part even if it was the only thing mentioned. So, for example, if someone said something like “I’m in a social guild and we also do some raiding”, Andrew coded that as “fun”, because the “also raid” was a lesser thing, whereas I would have said “raiding”.

To fix that, he suggested that we add a category that indicated the amount of raiding. I would then have “raiding” and “some raiding”. That seemed sensible, but then left the question of what the “primary” purpose of the guild was if “some raiding” was ancillary. While the survey specifically asked for the primary purpose, but many of the responses, likely because of the poorly chosen example, included one or more activities. When coding, that meant the coder had to pick the one activity that seemed most prominent.

A colleague, in discussion about the first attempt at coding, suggested going for as wide a range of activities as possible before cutting back. I had, for example, initially omitted “performing random acts of kindness”, which occurred fairly often, as an activity. She thought that should be added as well as “social.” Social” as an activity was omitted because I was using the “social” designator appearing in responses to code for the guild type. However, in retrospect, it occurred to me it would be even more appropriate if I changed the guild type to be as interpreted by me based on my assessment of the respondent’s answer; the question did not ask the respondent to specify their guild type but to describe the purpose. I need to stay true to the question’s intent.

A modified codebook then would look something like Table 2.

That does mean that I need more formal definitions of “social”, “hardcore”, and “casual” then to use for the coding guild type. It also means there is a question about how many activities to code, given that very few responses only mentioned one purpose or activity. While the question did ask for a primary activity, I do not have a problem per se with coding for more activities. The questions are then: how many and should order be significant?

Open Issues for Comment and Resolution

• Is the second draft draft more sane in terms of how type and activity are determined in general?
• What are some existing formal definitions of guild types that can be used?
• How many purposes or activities should be coded?
• If multiple activities or purposes are coded, is the order significant? That is, should I assume that the first thing mentioned is the most important, the second, the next, and so on?

Any opinions or help are appreciated, as this type of analysis is new to me.

As part of a course under development at The Open University, I was approached as a known World of Warcraft player and asked to write a short paragraph or two on why I play World of Warcraft. I freely admit to failing to only write a short paragraph or two, but that’s probably because I’m passionate about World of Warcraft and my activities in it, especially given the prominence it plays in my life in so many areas. Read on to find out why I play World of Warcraft.

This article was originally posted at E1n1verse on August 4, 2009 as World of Warcraft and Me: A True Confession

Elsheindra (me)

Hello, my name is Michelle Hoyle. By day, I’m a respectable Open University course author, associate lecturer, and course presentation chair. At night, I assume my secret identity: Elsheindra, night elf guild mistress of The One on a European World of Warcraft (WoW) server. You’re probably thinking that massively multiple online role playing games (MMORPGs), like WoW, are just for kids. In fact, according to research (Lenhart et al, 2008; Yee, 2008), only about 20% of WoW players are between the ages of 12 to 19. That means some 80% of players are solid, upstanding citizens of the world. They could be your tutors. They could be your next door neighbours. They could be that person you see walking down the street or buying beef at the butcher’s. World of Warcraft, as of May 2009, was holding steady at 11.5 million active subscribers (Blandeburgo, 2009; Chuang, 2009). That’s over 60% of the online gaming market. It’s the most successful personal computer game ever to be released.

What is it that compels these people to spend around 20 to 24 hours a week (Hagel and Brown, 2009; Yee, 2005) in a virtual world? Is it the killing? Is it the girls? Is it the beautiful scenery? Is it the fantastic fashions? People’s motivations vary, so I can’t give you a universal motivation, but I can reveal something about why I play. I play for three reasons: because I’m a community builder, because I’m a teacher, and because I love to help people. They’re all a bit related. I have spent my life bringing people together and helping them form cohesive, long-lasting communities. It started back in the 1980s with electronic bulletin boards and continues today with World of Warcraft. That’s why I run a guild and co-lead an alliance of guilds.

A guild in World of Warcraft is a collection of people who share things in common. The game gives them some tools for sharing, like a shared chat area, calendar, and a bank in which to store money or items for common use. They usually share a philosophy. My guild, for example, is a social guild with a philosophy of doing random acts of kindness. An allied guild is composed of people together for friendship or fun. When my guild members aren’t out being kind to the other 4000 people on the server, they have each other to group with on small tasks, called quests, like curing sick deer or ridding an area of nasty rabid bears. A guild is also a pool of people with which to go on longer adventures in groups of five for rewards like armour and gold in mazelike environments where there are obstacles to overcome and difficult, large monsters to kill—so-called dungeons. The alliance of guilds I help lead allows smaller social-minded guilds like mine to be able to participate in even larger, more complex adventures that require 10, 25, or 40 people at a time. It is very rewarding to be in a position to enable people to have fun, but at the same time promote learning of important social interaction and problem solving skills.

Where does the learning come from? The learning is, in fact, everywhere in the game. Those 5-person dungeon groups or the larger 25-person groups require leaders to decide on strategy and direct the other people with varied motivations. Some people go to these dungeons only to get better gear. That’s their motivation. Other people go for the feeling of accomplishment in participating in something difficult. When people are there for gear, there can be clashes over who should get it, which requires good interpersonal relationship skills and diplomacy on the part of the group leader. In our guild alliance, we’ve had leaders good at strategy and telling people what to do but with terrible interpersonal skills. That made their adventures not very fun, so people were reluctant to participate. Likewise, running a successful guild over a long period of time requires all manner of leadership and diplomacy skills. WoW is a safe, low-risk environment in which to learn these things and they can transfer into real-world rewards (Brown and Thomas, 2006).

Elsheindra as a healing tree

In order to contribute to a team effectively, people need to learn to play their characters well. Each character has specific abilities. Elsheindra, my character, is a druid healer. She cures people of diseases and poisons and heal their bodies of damage they have taken while fighting. I’ve specialized in being a healer for over four years. I’ve become really, really good at healing by dint of lots of practice and much analysis of how things work. I have pride in my abilities and I love being able to help people in the game in a non-violent fashion, because I was not much interested in hacking and slashing at things. Other people are extremely interested in effectively killing things and devote hours outside of the game to reading about their character’s role and how to improve on it, often in very tiny increments. I’m very willing to share my knowledge and experience with other people and often other very good players are too.

I’ve told you a lot about what kinds of things I do in World of Warcraft and my initial motivations. What I haven’t told you are the things I’ve gained: love, acceptance, friendship, and a Ph.D. project, in order of importance. I’m currently researching what elements in games like WoW contribute to motivation and whether or not that can be transferred effectively into distance learning (Hoyle, 2009a; 2009b). Both feature activities that are a lot of work and, let’s face it, aren’t fun. In World of Warcraft, though, people persist with these difficult, not-fun tasks. I know I’ve persisted in some things because of the friends I’ve made. Those friendships have even transcended the virtual world, with people helping me move from apartment to apartment multiple times, even though they live in a different city.

Basil, my partner

The alliance of guilds I co-run just had a real-life adventure at Bletchley Park and a BBQ at my house afterwards, one of several such successful large-scale events over the years. It’s also not uncommon for some of my guild mates to just come and visit from other parts of the UK or from other countries. One of my guild mates even came along from Denmark to Canada for the summer. Are we just strange misfits? That’s a common perception of gamers. I don’t fit in lots of places but in WoW there’s a place for me, as there is for them, and it’s not just because “on the Internet nobody knows you’re a dog”. Finally, “Basil”, my real-life partner, is someone I met in WoW because he was helping me co-lead the alliance of guilds. We’ve been together for over two and a half years. We still play WoW together on a regular basis, although not 20 some hours a week. There’s nothing like a romantic date night with your beloved and 23 other friends.

WoW is like a fairy tale: magic, dragons, true love, fashion, elves, and orcs; but it’s also what I’ve made of it: a place to be myself and to do the things I love to do.

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