Popular perception is that massively multiple online role playing games (MMORPGs), like WoW, are just for kids. In fact, only about 20% of WoW players are between the ages of 12 to 19. Some 80% of players are people we around us: our next-door neighbours, local store owners, or even our teachers. What is it that compels people to spend between 20 to 24 hours a week in WoW? This study attempts to answer that question.

It is hoped that this and related studies will contribute towards a better understanding by players and the general public of the real-world learning benefits derived from playing games like World of Warcraft. This particular study will document what makes people invest so much time and energy into playing.

You will not be asked for any information that will identify you personally, but if you wish to be considered to participate in other parts of the study or do not mind being contacted about your survey, you will be invited to provide an email address.

Important Details:

1. The survey will take no more than 30 minutes; and
2. you will be asked to write a few paragraphs about why you play World of Warcraft.
3. The survey is only open to those 18+. This is because of rules about collection of data and participation by minors. Sorry if you can’t participate.

As a reward for participating, you may optionally enter a draw to win one of several virtual in-game pets at the end of the survey. This will require an e-mail address that will be collected on the WoW Learning website and not associated with your survey.

Do feel free to contact the researcher (wow.learning AT sussex.ac.uk) should you have any questions about this study or Dr. Judith Good (J.Good AT sussex.ac.uk), project supervisor.

Start the survey at SurveyMonkey.com

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1. Why Do You Play WoW Survey Now Closed Thanks to everyone who participated fully or partially in my first survey Why Do You Play World of Warcraft. The survey, which opened April 4th,...